Strategy in Practice
The best marketing results rarely come from doing more. They come from understanding what matters most and focusing there first. These case studies highlight how thoughtful strategy, clear priorities, and ongoing optimization have helped clients create measurable progress across a variety of channels.
Clients Featured In
Erin Condren
A category-leading stationery and lifestyle brand best known for its planners, organizational tools, and personalized products. With a passionate customer community and a strong direct-to-consumer presence, the brand serves millions of customers seeking products that bring greater organization, productivity, and joy to everyday life.
Category
eCommerce
Services
Digital Ads, Social Media
Primary Goals
Optimize paid media investment, develop a unified social media strategy, streamline workflows, and create content that better supported both customer retention and new customer acquisition.
Results
-29% reduction in advertising spend with +10% increase in revenue
54% improvement in return on ad spend
51% increase in social media-driven website sessions, first 90 days
48% increase in social media-attributed revenue, first 90 days
Line + Cleat
A family-focused water safety brand offering design-forward life jackets for children. Built around the belief that safety products can be both highly functional and beautifully made, the brand helps parents feel confident preparing for days spent on the water.
Category
eCommerce
Services
Digital Ads, SEO
Primary Goals
Scale visibility and revenue through an integrated SEO and paid media strategy designed to support both immediate growth and long-term brand equity. Priorities included strengthening year-round demand beyond peak boating season, supporting key product launches, increasing search visibility, and driving awareness around the brand's partnership with Henry Duvall.
Results
+232% increase in website sessions from organic search
+554% increase in eCommerce sales from organic search
+434% improvement in return on ad spend
+450% increase in Google Ads revenue
+419% increase in Meta Ads revenue
King Interiors
King Interiors is a residential interior design studio known for creating warm, welcoming homes that feel both elevated and deeply personal. Through full-service and virtual design services, the firm helps homeowners transform everyday spaces into thoughtfully designed environments tailored to their families and lifestyles.
Category
Services Firm
Services
Digital Ads, Landing Page Design
Primary Goals
Our initial focus was on positioning for substantial growth during the annual Black Friday offer, with a longer-term focus on growing revenue share for their Virtual Design services.
Results
+233% increase in Black Friday sales year-over-year
+126% increase in virtual design leads attributed to digital ads
Little Harts
Little Harts is a children's clothing brand offering thoughtfully designed apparel and accessories for babies and young children. Blending timeless style with everyday practicality, the brand has built a loyal following among families looking for high-quality pieces that feel both classic and wearable.
Category
eCommerce
Services
Digital Ads, Email
Primary Goals
Leverage the momentum they had following a successful grand opening, with an emphasis on growing revenue share of their online store.
Results
+266% total revenue through the online shop
achieved average 1263% return on ad spend across Google + Meta ad platforms
+741% increase in email-attributed ecommerce revenue
Macie Kendall Co.
Macie Kendall Co. partnered with consumer brands to deliver live calligraphy and personalization activations at events, retail experiences, and brand launches. By combining craftsmanship with experiential marketing, the business helped brands create meaningful customer touchpoints that encouraged engagement, loyalty, and word-of-mouth visibility.
Category
Service Professional
Services
SEO, Social, and Email Consulting
Primary Goals
Our primary goal was to help realign the brands marketing strategy to focus on live event activation leads, and shift away from custom product sales. We developed the brand’s content calendar and guided the Founder through executing her own integrated email, SEO and social media strategy.
Results
+16% engaged website sessions from social media
+100% increase in leads attributed to social media
+131% website sessions attributed to organic search
secured event partnerships with brands like Philosophy, Belk, Nordstrom, and Dior
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From founder-led businesses and local service providers to nationally recognized brands, we've helped clients strengthen visibility, improve performance, and create sustainable growth. If you're ready to explore what's possible for your business, we'd love to hear your story.
