Bespoke SEO Packages

FOR SMALL & MEDIUM-SIZED BUSINESSES

Integrated SEO Management Built Around Your Goals

Bespoke SEO Services | Laptop and Phone in Aesthetic Office

SEO is rarely useful when it is treated as a standing list of monthly tasks. For small & medium-sized businesses, the work needs to be more selective: the right priorities, in the right order, tied to practical outcomes like qualified traffic, stronger service visibility, and the right next action from search.

Our bespoke SEO services provide flexible, ongoing support tailored to your visibility goals, competitive landscape, and stage of growth. Rather than limiting strategy to a fixed set of monthly deliverables, we combine the disciplines that matter most to your success, whether that's technical SEO, content strategy, on-page optimization, blog content development, local search visibility, or conversion-focused improvements.

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Our Approach to SEO

 

Many SEO providers begin with a list of monthly tasks. We prefer to start with understanding your business. Before making recommendations, we take time to learn how you attract customers, which services or products are most important to your growth, and where search can have the greatest impact. That allows us to focus on the opportunities most likely to help you generate qualified leads, strengthen visibility, and support your larger business goals.

From there, we build a plan based on what your business needs most—not a fixed checklist of deliverables. As your priorities evolve, the strategy evolves with them. Some businesses need technical improvements behind the scenes, while others benefit more from stronger service pages, content strategy, local SEO, or conversion-focused updates. Our role is to help you understand what matters most, what can wait, and how to make steady progress without adding unnecessary complexity to your marketing.

Is SEO right for your business?

This service is a strong fit for brands that:

For makers and small brands with lean teams, scaling rapidly overnight can actually cause more problems than it solves. If you’re looking for steady incremental growth for your brand, SEO can be a great fit.

Want to scale gradually

A website redesign is one of the best opportunities to improve search performance. Rather than treating SEO as an afterthought, we can help ensure your new site launches with a strong technical foundation, optimized page structure, and content designed to support visibility from day one.

Are designing a new website

Lindsey Shoop | Bespoke SEO Services Provider

Lindsey Shoop, Founder

If your website is serving more as a digital checkout than actually generating sales and leads on its own, SEO can help you expand your reach beyond existing customers and referrals.

Are stuck on branded search

For businesses with limited time and resources, knowing what to prioritize can be more valuable than simply doing more. These services are designed for organizations that want a clear roadmap, thoughtful recommendations, and support that adapts as the business evolves.

Build strategy-first teams

What makes SEO services bespoke?

Bespoke SEO starts with diagnosis rather than assumptions. Before recommending deliverables, we look at what your site needs, what you’re already doing well, where organic opportunities exist, what competitors are doing, and what your team can realistically support.

How We Help

  • Social Media Management Packages for Small Businesses

    Keyword Strategy + Search Intent

    Every engagement begins with fresh keyword research and a page-by-page keyword roadmap. We identify how your audience searches, where opportunities exist, and which pages should support which topics, services, and search terms. The goal isn't simply finding keywords, it's creating a clear plan for how your website can attract the right visitors over time.

  • Bespoke SEO Services | Laptop, Notebook. and Phone in Workspace

    Technical SEO + Website Health Support

    Strong SEO starts behind the scenes. We monitor and improve the technical elements that help search engines crawl, understand, and trust your website, from site structure and indexation to page speed, redirects, and overall site health.

  • Bespoke SEO Services | Editorial Image of Woman at Desk

    On-Page + Content Optimization

    A strong SEO strategy often requires more than updates to existing content. We develop, design, and publish new pages and blog content that support your keyword roadmap, strengthen topical authority, and create opportunities to rank for valuable search terms. Alongside content creation, we optimize page structure, metadata, internal linking, and user experience to help improve both visibility and conversions.

  • Bespoke SEO Services | Editorial Image of Woman Working on Laptop

    Local SEO

    For service-based businesses, visibility often depends on being found in the right geographic areas. We help strengthen local search presence through Google Business Profile optimization, location page development, citation management, local keyword targeting, and ongoing improvements designed to increase visibility in the communities you serve.

  • Bespoke SEO Services | Editorial Image of Woman Seated with Stack of Documents

    Visibility + Authority Building

    Strong rankings require more than technical optimization and content. We help strengthen the authority signals that influence search visibility, whether that means improving local presence for service-based businesses, supporting category and collection page performance for eCommerce brands, or building trust signals that reinforce your expertise within your market.

  • Bespoke SEO Services | Editorial Image of Women in Conference Room

    Measurement + Strategy Refinement

    SEO works best when decisions are guided by data rather than assumptions. We monitor performance, identify opportunities, refine priorities, and adapt the roadmap as your business, competitors, and goals evolve.

  • Bespoke SEO Services | Editorial Image of Women Working Collaboratively

    E-commerce SEO Support

    eCommerce SEO requires balancing visibility across products, collections, categories, and broader buying-intent searches. We help optimize site architecture, collection and product pages, internal linking, and content opportunities that support both search visibility and the customer journey, creating more opportunities for shoppers to discover your products organically.

  • Bespoke SEO Services | Editorial Image of Woman Holding Laptop

    AI Search + Emerging Visibility

    Search is evolving beyond traditional rankings. As AI-powered search experiences become more common, we're paying close attention to how businesses are cited, referenced, and surfaced across emerging search platforms. While the fundamentals of strong SEO remain the same—helpful content, clear expertise, technical quality, and authority—we incorporate these evolving best practices into our recommendations to help clients stay visible as search continues to change.

Sample Bespoke SEO Packages

The specific list of deliverables for your website will be established collaboratively before your partnership kicks off. Below are some common situations we encounter and their pricing & deliverables to help you envision what your investment might include; you’ll be provided a specific, detailed quote tailored to your website following an initial discovery call before we enter into a partnership.

  • Starting at $850/m

    • Best for: Founder-led businesses with relatively simple websites that want to improve visibility steadily over time. Often a fit for local service businesses, consultants, and professional services firms with approximately 10 core website pages (excluding blog content).

    • Common monthly deliverables: Optimization of one core service page, one SEO-focused blog post, technical error resolution, internal linking improvements, image optimization, metadata updates, and monthly reporting.

    • Every partnership includes: Ongoing keyword research, a website SEO roadmap, full-service copywriting, onsite design and publishing support, and monthly performance analysis.

  • Starting at $1,800/m

    • Best for: eCommerce businesses managing an active product catalog, regular product launches, and ongoing opportunities for category, collection, and product-page optimization. Typical example: approximately 50 active products with monthly launches.

    • Typical monthly deliverables: Optimization of two collection pages, ten product pages, one SEO-focused blog post, technical error resolution, internal linking support, image optimization, metadata updates, and monthly reporting.

    • Every partnership also includes: Ongoing keyword research, a website SEO roadmap, copywriting, design and publishing support, and monthly performance analysis.

  • Starting at $3,500

    • Best for: Businesses planning a new website and wanting to launch with a strong SEO foundation from day one rather than retrofitting SEO after the site is built.

    • Typical project deliverables: Comprehensive keyword research, page-by-page keyword mapping, SEO strategy development, sitemap and site architecture recommendations, internal linking strategy, complete website copywriting for approximately 10 core pages, three launch-ready blog posts, analytics setup, Search Console setup, sitemap submission, and launch support.

    • Every project also includes: A complete SEO roadmap designed to guide your designer or developer throughout the build process.

  • Starting at $6,000

    • Best for: eCommerce brands launching a new online store and wanting to ensure collections, products, and content are strategically structured before design and development begin.

    • Typical project deliverables: Comprehensive keyword research, collection and category strategy, page-by-page keyword mapping, SEO roadmap development, internal linking strategy, copywriting for approximately 10 collection pages and 50 product pages, three launch-ready blog posts, analytics setup, Search Console setup, sitemap submission, and launch support.

      That's why we recommend engaging SEO before design begins.

      We start with keyword research, search strategy, page mapping, and content planning to create a roadmap for the entire site. We also handle all website copywriting, ensuring each page is built around both search visibility and user experience.

      By the time design begins, your designer will have a clear structure, strategic direction, and professionally written copy—making it easier to build a website that's not only beautiful, but positioned to perform.

    • Every project also includes: A complete SEO roadmap designed to guide your designer or developer throughout the build process.

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Our Process

1: Discovery Call

2: Proposal

Before presenting a proposal, we do the work. We conduct a technical site audit, competitor analysis, performance review, preliminary keyword research, and content assessment to identify the opportunities most likely to create impact. The result is a strategic proposal that gives both sides confidence in the roadmap ahead—and allows us to begin generating momentum much faster once the engagement begins.

Every engagement begins with a conversation. We'll discuss your business, goals, current marketing efforts, and where you see the greatest opportunities for growth. This helps us understand which channels are the right fit and what role each should play within your broader strategy.

4: Management

3: Kickoff + Setup

SEO is an ongoing process of refinement, optimization, and adaptation. Each month, we execute against the roadmap, monitor performance, identify new opportunities, and adjust priorities as your business, competitors, and goals evolve.

Once approved, we'll finalize access, establish reporting and tracking, complete keyword mapping, and build the roadmap that will guide our work together. This phase ensures every priority, deliverable, and success metric is aligned before implementation begins. Thanks to our thorough review process, we can generally complete this work within 2 weeks of signing an agreement and get to work.

Book a Discovery Call

Why Us?

Experience that extends beyond SEO

SEO doesn't exist in a vacuum. With more than a decade of experience across paid media, content strategy, analytics, email marketing, and conversion optimization, we understand how search fits into the broader customer journey. That perspective helps ensure SEO recommendations support larger business objectives rather than operating in isolation.

Built around business goals, not rankings

Rankings matter—but only when they contribute to meaningful outcomes. Our approach begins with understanding how your business generates revenue, where growth opportunities exist, and what role search should play in supporting those goals. The result is a strategy that prioritizes visibility where it can create the greatest impact.

Clarity over complexity

Many businesses don't need more marketing tactics. They need help understanding what deserves attention first. Rather than overwhelming clients with long lists of recommendations, we focus on clear priorities, practical next steps, and sustainable progress. The goal is to help you make confident decisions—not create more work for your team.

About Us

“More qualified leads. Increased visibility on Google. Booking ideal clients. Better content ideation.”

— Macie of Macie Kendall Co.

Frequently Asked Questions

  • In most cases, it’s actually the best place for small businesses to start. While it isn’t the fastest way to grow, that becomes one of its benefits for small teams: you see stable, incremental growth without overnight scale you might not be ready for.

  • Bespoke SEO services are built around diagnosis, prioritization, and ongoing adjustment. The plan is shaped by your goals, site health, competition, budget, content gaps, visibility needs, and implementation resources.

  • Not always. A prescriptive SEO package can work well for basic maintenance or clearly defined needs. Bespoke SEO is a better fit when you need custom prioritization, flexible scope, integrated SEO management, or an adjustable roadmap.

  • SEO timelines depend on competition, site condition, authority, content quality, and implementation speed. Technical fixes and on-page improvements can create early momentum, but meaningful growth usually requires sustained work over time. Specific ranking guarantees are not a reliable way to evaluate SEO support; rather, we focus on high-value visibility with conversion intent.

  • Website design and SEO are complementary, but they're not the same thing. A website designer focuses on how a site looks and functions, while an SEO strategist focuses on how potential customers find it. That's why we often recommend engaging SEO before a new website is designed, allowing the site's structure, content, and user journey to be informed by search strategy from the start.

  • SEO isn't a set-it-and-forget-it channel. As your business grows, competitors evolve, and search behavior changes, priorities may shift. While the long-term goals often remain consistent, we regularly refine the roadmap to ensure efforts stay aligned with the opportunities most likely to create impact.

  • Generally, no. While some websites benefit from a redesign, many see meaningful improvements through technical optimization, stronger content, improved site structure, and strategic updates to existing pages. During the discovery process, we'll help determine whether a redesign is truly necessary or if improvements can be made within your current website.

  • SEO and paid advertising often work best together. Paid ads can help generate traffic and leads in the short term, while SEO helps build long-term visibility and reduce reliance on paid acquisition over time. Because we have experience across both disciplines, we can help identify opportunities where the channels can support one another.

Skip straight to booking your discovery call here, or get in touch with preliminary questions here. We’ll get back to you within 2 business days.

Have questions? Get in touch.